No matter what your niche is, the basic premise of a product funnel is that you start small and work your way up to big option. For example, the start of the funnel may be a free giveaway in exchange for a name and email address. The next step could be an entry-level product for $ 27 which could be a particular topic, about 1 hour in length
Then you could move to a $ 97 product which could be 3-6 hours of content diving deeper in your niche. The next level may be a 10-15 hour product for $ 297 or maybe a ‘home study course’ for $ 497 This level will be most of the information The final level is to provide some sort of personal or group coaching for $ 3000 total or possibly a monthly retainer of $ 300 per month clickfunnels pricing.
Now there are a million different ways you can put a product funnel, but the premise is predominantly the same. The real trick is how to put together a product funnel that makes sense for your customers and makes you the most money. So here’s an example of how to create a product funnel outline quickly and efficiently.
First, write down the top 10 topics of your niche. For instance, if you are a mobile phone, I would like to write topics like smart phones, feature phones, prepaid phones, cell phone accessories, and so on. Then you can take a look at 10 sub topics. For instance, if the subject was smart phones, I would write down iphones, android phones, touch screen phones, keyboard phones and so on.
What you are doing is a 10 x 10 matrix A 10 x 10 matrix is where you write down 10 topics and then write down 10 sub topics for each main topic, giving you a total of 100 topics. Spend as much time as you need here because this is the basis of your entire product funnel. It does not have to 10×10, but shoot for that number
Now take your matrix and start putting product ideas together. For the free gift and the entry level product, you probably will just teach the first 10 main topics, keeping the product at about 1 hour of instruction The next level product could be 2-3 of the 10 topics with their subtopics, making the product about 3-6 hours long. Then the next level product will teach them all you know The final product, which includes the coaching, is for the people who want ‘hand holding’ in their business
The bottom line is creating a product funnel The matrix will always be a working model that will adapt and grow over time.
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